Boycott Canadian Tire

Monday, August 20, 2007

I am writing this post to share my concern over a Canadian Tire ad that is presently running on Sympatico. The ad shows a college roommate with a red crosshair on his chest with the words "hit your new roommate". The ad is entitled Dorm Dodgeball and can be seen here

In light of the recent school shooting at Virigina Tech, as well as similar shootings over the past few years (Taber, Montreal, Columbine) I find this ad disturbing and offensive as it is not only making light of a serious crime, it also seems to be encouraging others to "shoot" students.

I have email Canadian Tire explaining my feelings and asking them to withdraw it. If this ad disturbs you, I ask you to please email the following individuals and let them know. Vice President, Corporate Affairs & Investor Relations Manager, Public & Media Relations Director, Community & Public Affairs

In the meantime, I am boycotting Canadian Tire in protest and I ask you to do the same.

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